Why 18-34 Year Olds Are Redefining Luxury Retail

Some interesting changes are happening in retail. The generation of smartphone owners, Instagram addicts and same-day delivery users became the most powerful group of consumers in the UK. And they are revolutionizing the principles of luxury shopping.

Not Only a Product but Experience

Buying things is no longer a mere action for 18-34 year olds. It is an experience and sometimes even a way of self-expression. Ignoring such principles means losing the market share.

Sustainability Is Mandatory

They did not pick this planet and its climate issues themselves. They see it and want to do something about it. Thus, 18-34 year old consumers are looking for companies which products are sustainable.

Going Digital First

There are still physical shops. But the age of online shopping came and is not going anywhere back. The shopping journey starts in the phone. If you want to become popular with this generation, create a seamless digital user experience.

Premium without Exclusivity

Exclusivity was considered a principle of luxury in previous decades. But today, people of the mentioned age range expect more than that. Quality and transparency matter. John Lewis & Partners are famous for their high quality and partnerships. They can easily attract 18-34 year old customers.

It Is All About Listening

Consumers from that age category are easy to please. They do not need anything complicated. Just be honest, sustainable, transparent and caring about your customers.