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Created by the author using Higgsfield Cinema Studio (Team, Higgsfield.AI, 2026). The Design Journey: Building John Lewis & Partners for a New Generation Introduction This reflective blog covers the stages and decisions in the design and build process of a fully functional e-commerce website for John Lewis & Partners, according to the D&AD New Blood Awards brief provided by Ravensbourne University London. Rebranding John Lewis for 18-34 year old customers became a very diffic

Some interesting changes are happening in retail. The generation of smartphone owners, Instagram addicts and same-day delivery users became the most powerful group of consumers in the UK. And they are revolutionizing the principles of luxury shopping. Not Only a Product but Experience Buying things is no longer a mere action for 18-34 year olds. It is an experience and sometimes even a way of self-expression. Ignoring such principles means losing the market share. Sustainabil

The way we get our deliveries is rapidly evolving. For people aged between 18-34 years old, the delivery becomes an integral component of the shopping experience. The following points provide five ways in which current online deliveries have been modernized according to the preferences of today's consumers. 1. Choose Your Time The era of sitting at home throughout the whole day and anxiously awaiting the non-arriving delivery is coming to an end. Today's retailers provide con