Created by the author using Higgsfield Cinema Studio (Team, Higgsfield.AI, 2026). The Design Journey: Building John Lewis & Partners for a New Generation Introduction This reflective blog covers the stages and decisions in the design and build process of a fully functional e-commerce website for John Lewis & Partners, according to the D&AD New Blood Awards brief provided by Ravensbourne University London. Rebranding John Lewis for 18-34 year old customers became a very diffic